Idaho Shooting Range
Bold brand identity and website for an Idaho firearms training and shooting range facility, designed to attract both recreational shooters and professional training clients.
Visit WebsiteProject Overview
Idaho Shooting Range needed a powerful brand presence and website that appeals to a broad audience from casual recreational shooters to law enforcement professionals seeking advanced tactical training. We developed a rugged yet approachable brand identity with military-inspired design elements balanced with welcoming imagery. The website features detailed range information, class schedules, membership management, range safety guidelines, and an events calendar. Strong photography and video content bring the facility to life online.
The Challenge
The range had no cohesive brand identity and relied on word-of-mouth with no digital presence to attract new customers or manage memberships.
Our Solution
We crafted a complete brand package including logo, color system, and visual guidelines, then built a comprehensive website with membership sign-up, class registration, event listings, and range information optimized for local search.
Results
Membership sign-ups increased by 200% in the first quarter after launch, with the website becoming the primary driver of new customer acquisition and class registrations.
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